Diesel-S.p.A. designs and manufactures fashion apparel products. The Company offers jeans, t-shirts, shoes, watches, and other apparel accessories. Diesel serves customers worldwide.Leader: Massimo Piombini
May 31, 2012 · The international headquarters for Diesel is located in Molvena, Italy – a small town that, compared to Milan, seems to be in the middle of nowhere. The quiet surroundings and lack of hustle and bustle are both soothing and inspirational to Rosso. Perhaps just as popular as the jeans are the advertisements for Diesel.
Based in the small village of Molvena in the north of Italy, Diesel SpA is one of Europe's top manufacturers of designer jeans and other apparel, including the upscale DieselStyleLab brand, the extreme sports-inspired 55-DSL sportswear line, and Diesel Kids children's clothing. Diesel also licenses its brand for a number of accessory products, including eyewear, manufactured by Italy's Safilo; shoes …
After creating Diesel in 1978, Renzo Rosso acquired complete control of the brand in 1985, surrounding himself with an international team of designers, and turning Diesel into a global icon. The year 2000 marked the acquisition of Staff International, a stronghold of «Made in Italy», which develops, produces and distributes licensed brands.