Acxiom enables better customer experiences through the ethical use of data and technology. Today, more data, devices, technology, regulation and higher expectations means there are more opportunities to get it right, but also more challenges. Acxiom can help.
Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. We believe data is the key to creating meaningful interactions at scale between consumers and the brands they love.
Audience Propensities Accurately predict consumer brand affinity and preferences, in-market interests and timing, and media viewing habits.; Partner Audiences Solutions include insights from product-level purchasing, retail spend, omnichannel content consumption, interests, and lifestyles for brands seeking to fine-tune their people-based engagements.
Shayne D. Smith serves as General Counsel at Acxiom, leading all U.S. and international contract negotiation teams for the company. Since joining Acxiom in 1994, Shayne has been responsible for the negotiation of agreements with clients and partners across all of Acxiom, including supporting operations across APAC, EMEA and the Americas overall.